LOEWE announced that Wang Yibo is the new Global Brand Ambassador. Wang Yibo is not only known for his many talents but besides being known for being an actor, singer and motorcycle racer, he is also known for his unique sense of style. His first appearance in the role as ambassador already happened at the LOEWE Spring-Summer 2025 men’s runway show in Paris.

‘I’m so excited that Wang Yibo is joining the LOEWE family. Not only has he achieved global recognition as a singer and dancer, he’s also exploring new territories including acting, motorcycle racing, and fashion—we love this multifaceted approach to creativity and how much it resonates with LOEWE’s own prismatic identity.’ 

Jonathan Anderson, Creative Director

‘For me, LOEWE represents a relentless pursuit of craft and bold aesthetics. Jonathan Anderson infuses the collections with so much humor from everyday life while drawing inspiration from the art world, which creates a unique visual language. I’m looking forward to joining LOEWE and creating many more remarkable moments together.’ 

Wang Yibo