Between concerts, for those looking to relax and enjoy music, fashion, creativity, and gastronomy, the Dream Valley by Pull&Bear is the place to be. The space features a new pop-up store where visitors can purchase the collaboration collection with Primavera Sound and the Not Just A DJ capsule.

Not Just a DJ is a new music project by Pull&Bear, premiering at Primavera Sound Barcelona 2024.

This open space invites creatives who have excelled in art or fashion and seamlessly transitioned into successful DJing careers. Each day, a lineup of talented DJs takes over the Pull&Bear DJ booth for short, curated sets.

Day 1 of Not Just a DJ included sessions by Terence Muzemba, Maddi Jean Waterhouse, and Zen Gxrl, while Day 2 lineup features Santana, Mandella, and Keyrah. This blend of artistic talents ensures a unique experience, combining visual and auditory creativity that transcends traditional DJ sets.

Meanwhile, the Pull&Bear main stage hosted an eclectic mix of performers, including Aiko el Grupo, Guillem Gisbert, Faye Webster, Mabel, Mount Kimbie, and Sega Bodega. The lineup showcases a diverse range of musical styles, reflecting the inclusive and innovative spirit of Primavera Sound.

We can’t wait for Day 3, where the vibrant atmosphere and inspiring talents promise to make every moment unforgettable!