Missoni partnered with the Rocco Forte Hotels to inaugurate a new resort club at their Verdura Resort located on the Southern coast of Sicily. The Italian brand brings its iconic designs just in time for 2024 summer. 230 hectares of sun-kissed Mediterranean coastline will be filled with classic Missoni patterns paying homage to the Dolce Vita. 

Enchanting blue and green hues will grace every element of the beach club’s design, from sun loungers to chairs, passing by cabanas. A pop-up store can be found in the hotel, welcoming the guests in a single-brand boutique where they will find carefully selected pieces harmonizing with the beach club aesthetic. 

Missoni and Rocco Forte Hotels share a core belief in tradition and quality, pushing Italian craftmanship and international allure to the forefront. Missoni’s creative energy and Verdura Resort’ sophistication and luxury collide for a beautifully sunny collaboration. An exclusive cocktail list will also be available for guests coming to enjoy the dolce far niente lifestyle. Expertly curated by resident mixologists, the abundant nature of the island and Missoni’s artistic flare led the confection of the drinks. Made with local Sicilian ingredients, the cocktails will be available at the pool bar and the beach bar, to enjoy your beverage in any condition.