The scent of the sun is a sensation. Soothing and strengthening, it is an extract of energy: a perfume of opportunity and enhancement.

In his first involvement in a fragrance project for Louis Vuitton, Pharrell Williams asked Jacques Cavallier Belletrud to capture the light which is the essence of LVERS into a highly crafted men’s fragrance for a global community collectively uplifted by the warmth that radiates from the sun.

Available in Louis Vuitton stores, the LVERS fragrance will be sold at the price of 280 euros for 100ml.