LOUIS VUITTON UNVEILS THE LVERS FRAGRANCE IN COLLABORATION WITH PHARRELL WILLIAMS
The scent of the sun is a sensation. Soothing and strengthening, it is an extract of energy: a perfume of opportunity and enhancement.
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![](https://www.numeromag.nl/wp-content/uploads/2024/06/LVERS-100ML-FRAGRANCE-768x1024.jpg)
In his first involvement in a fragrance project for Louis Vuitton, Pharrell Williams asked Jacques Cavallier Belletrud to capture the light which is the essence of LVERS into a highly crafted men’s fragrance for a global community collectively uplifted by the warmth that radiates from the sun.
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![](https://www.numeromag.nl/wp-content/uploads/2024/06/LVERS-FRAGRANCE-TRUNK-768x1024.jpg)
Available in Louis Vuitton stores, the LVERS fragrance will be sold at the price of 280 euros for 100ml.