LOEWE PRESENTS MEN’S SPRING/SUMMER 25 COLLECTION
The LOEWE Spring Summer 2025 men’s show unfolds around a group of objects created by some of the most singular artistic voices of the 20th century, channeling Susan Sontag’s call for an ‘erotics of art’, privileging sensual pleasure over interpretation.
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Peter Hujar, Charles Rennie Mackintosh, Carlo Scarpa and Paul Thek are united by their fierce adherence to independence and artistic freedom; each pursued their work with quiet radicality. In their hands, everyday objects are elevated to the extraordinary: a chair, a coat-stand and an easel possess the complexity of a building, a photograph of a single shoe becomes a monument, and a scattering of whimsical artefacts are enshrined in bronze. The fractured mise-en-scène read as both a room and a landscape— is haunted by an imagined cast of characters. The drama moves from fantasy to reality, from a whimsical fairytale to the mundane, yet sacred, rituals of daily life.