Sabato de Sarno first men’s collection for Gucci has been showcased in an exquisite campaign shot by David Sims. The Fall/Winter 2024 campaign is an embrace to authenticity, a call to look in the depth of your soul for a meaningful answer to what makes us human. Fashion is more than a material commodity, it becomes the celebration of freedom of interpretation and an invitation to explore and embrace our true selves. 

The campaign features a cast of models in a décor evoking simplicity and ease. Through the clothes, each model shares a unique story, yet all are united by common threads of passion, friendship, fears, dreams, and memories. Known faces appear on the screen, such as Clément Chaberneaud and George Barnett, emblematic figures of the early 2000’s who walked for the most important fashion houses. Through the echo of shared human experiences, the campaign sends an important message: to accept every facet of ourselves, to be kind and simple and to always strive to do good around you.

The Gucci Fall Winter 2024 men’s collection will launch in stores worldwide starting in July, with curated pieces previewing in select boutiques in June.