With the new spring collection, GmbH is wondering what a return of fascism would look like and if we would recognize it before its too late. – Would there be a single event to mark it, or will it slowly be chiseling away at society, with a thousand seemingly unrelated events?

GmbH is known for not being shy at pointing out shifts in society and taking a political stand by using their fashion collections. With the spring 2025 collection, the brand is criticising current events and reoccurring issues in European politics, which seem to be overlooked or even accepted by society. 

Is it every time we let refugees seeking asylum die at our borders? Does it start with the silencing of individuals with dissenting opinions, cancellations of artistic freedoms and a regression of freedom of speech? Does it start when politicians try to negate long-standing ideas of human rights or international laws? What does the mass arrest of students, or the increased police brutality against protesters in our own city, mark? Does it start or end with the persecution of marginalised people? Will it be obvious, because it looks like past incarnations in its mannerisms?
Or will it simply be creeping up on us, all smiling, all respectable and normal? 

Benjamin and Serhat, the Creative Directors of GmbH, are asking these questions in the name of the brand community. As queer children of Muslims living in Germany, the duo and their community are first-hand witnesses of the society’s current climate. They are facing intensified persecution in recent times. 

In the face of adversity, resistance is a survival strategy. What is resistance? 

GmbH wants to clarify the meaning of resistance, as it is currently actively misunderstood by many. Resistance is the belief in a better world – and fighting for that. 
In the audience, on the runway and also behind the scenes of the presentation were a lot of those included who see themselves as part of the resistance. 

The cast of friends and models of the brand were dressed in garments intended to protect and ready for a fight. A cinched-waist tailored jacket merged with a boxers gown, intricate patchwork tops paired with micro boxing shorts and sharp-toed sneakers. Symbolizing Heroes and heroines, both real and those from our childhood fantasies, all of them representing our dream fighters of the resistance. 

Resistance Through Rituals is a celebration of both them and of the values GmbH is founded on.