Vivienne, the house’s iconic mascot, was introduced in 2017 and symbolizes the more whimsical and playful side of Louis Vuitton. The Fashionista capsule reimagines Vivienne as a fashion icon with her own bag, jewelry or clothing inspired by Louis Vuitton’s most iconic designs, motifs and signatures.

The collection includes eight maxi-size Viviennes with their own personalities, designed as both collectible figurines and charming bag charms: LV DENIM, LV MALLETAGE, LV GOLDEN, LV PINK LADY, LV PARISIENNE, LV SHOPAHOLIC, LV MIX.

All made from the finest leathers and furs, with the expertise and craftsmanship that Louis Vuitton has brought to its products for over 170 years.

The Vivienne Fashionista box is a limited edition piece, developed especially for the eight charms of the Vivienne Fashionista bag in a unique collectible case. Inspired by the Maison’s historic trunks, the case is crafted in wood and Monogram canvas with gold hardware.