In an electrifying showcase at Paris’s iconic Palais de Tokyo, JUUN.J, the esteemed global brand from Samsung C&T’s fashion division, unveiled its much-anticipated Spring/Summer 2025 collection on June 21st. Under the innovative theme ‘WORKOUTURE,’ JUUN.J reimagines workwear through a sophisticated couture lens.

“WORKOUTURE” allies vintage workwear with haute couture technique, bringing to life a unique fusion between cool and chic. MA-1 bombers jackets met mermaid-fit denim or leather dresses and skirts. Utilitarian overalls paired with impeccably tailored jackets create an edgy vibe. The diversity of materials, ranging from leather and raw denim to wool showcase versatility on the runway. 

The declinations of black, navy, khaki and brown create a visually stunning array of textures and hues. Transcending boundaries and creating new possibilities is fashion’s eternal task. By presenting two world colliding, JUUN.J showed that we should free creation and that pre-conceived labels only limit us.