IWC Schaffhausen has announced its partnership with Apple Original Films’ highly anticipated Formula OneTM racing feature, directed by Joseph Kosinski, and produced by Jerry Bruckheimer Films, Plan B Entertainment, and seven-time Formula OneTM world champion Lewis Hamilton’s Dawn Apollo Films. In the film, IWC will appear as a sponsor of the fictional APX GP team. Selected models from IWC’s Pilot’s Watches collection will feature on the wrists of different characters. The film will be shot in and around actual Grand PrixTM races, such as the British Grand PrixTM in Silverstone this weekend.

Over the last decade, IWC Schaffhausen has forged a profound bond with the exhilarating world of Formula OneTM. In 2013, the Swiss luxury watch manufacturer became the Official Engineering Partner of the Mercedes-AMG PETRONAS Formula OneTM Team. The same year, team driver Lewis Hamilton joined the IWC family as a brand ambassador. IWC further underscores its passion for motorsport, racing and engineering by announcing a partnership with Apple Original Films’ highly anticipated Formula OneTM racing feature, which will be co-produced by Lewis Hamilton and his production company Dawn Apollo Films.

“We are a brand with a long-standing connection to motorsport, so we could not miss out on the opportunity to become a part of this project. We are thrilled that the movie will be shot using race cars on real racetracks, and we cannot wait to see what an incredible experience this will be on the screen,” said Chris Grainger-Herr, CEO of IWC Schaffhausen.

In the movie, IWC Schaffhausen will be a sponsor of APX GP, a fictional 11th team on the grid. IWC’s branding will appear on the front wing and the Halo of the race cars, on the driver’s race suits, helmets, gloves, and team uniforms, as well as in the garage. Timepieces from IWC’s Pilot collection will be worn by different characters and figure as official team watches. Among these are the Big Pilot’s Watch 43 in stainless steel with a black dial, the Pilot’s Watch Chronograph 41 TOP GUN in black zirconium oxide ceramic and the Pilot’s Watch Chronograph 41 in stainless steel with a black dial.

The film is made in collaboration with Formula OneTM and will be immersed in the exhilarating and cinematic world
of Formula OneTM. It stars Brad Pitt as a former driver who returns to Formula OneTM, alongside Damson Idris
as his team mate on APX GP, a fictional 11th team on the grid. The film will be shot in and around actual Grand
PrixTM weekends as the team competes against the titans of the sport. The cast includes Academy Award®
nominee Kerry Condon, Academy Award® winner Javier Bardem, and Emmy Award® winner and Golden Globe
Award® nominee Tobias Menzies. Academy Award® nominee Ehren Kruger wrote the screenplay. Warner
Bros. Pictures will release the film globally in theatres and in IMAX in North America on 27th June 2025 and internationally from 25th June 2025.