Diesel announced Maneskin lead singer Damiano David as its first global male ambassador. Renowned for his on-stage charisma, powerful vocals and edgy attitude, Damiano embodies the Diesel man with his rebellious spirit and fearlessness. Damiano continues Diesel’s long standing connection to gorundbreaking music, while representing a new vision of masculinity and gender liberation. 

Damiano’s relationship with Diesel started at the 2024 MET Gala, where Glenn Martens dressed him in a full custom Diesel look. In addition to been Diesel’s new face, this collaboration is also a creative one, forthcoming a co-designed genderless collection launching later this year.