Last weekend, on Saturday, June 29, ASSC and UFC dropped their second co-branded collection, just in time for International Fight Week 2024. Exclusively available on the ASSC website, the apparel and accessories within the collection will range from $29 to $349.

UFC is the world’s premier mixed martial arts organization (MMA). The organization has revolutionized the fight business and today stands as a premium global sports brand, media content company and the largest Pay-Per-View (PPV) event provider in the world.

Made for UFC super fans, the collection also includes a custom mouthguard made by Opro and one-of-a-kind corner stools made by Memento. The collection features items with UFC superstars, Conor McGregor, Jon Jones, and Sean O’Malley. Additionally, UFC announcer Bruce Buffer will be the face of the campaign.

“I loved working with Anti Social Social Club on this project. Bringing the energy and spirit of the UFC to the world of streetwear is an exciting opportunity, and I can’t wait for fans to experience it. Featuring legends like Conor McGregor, Jon Jones, and rising star Sean O’Malley, this collection embodies the passion, intensity, and style that define the UFC. It’s time to step into the ring and bring the Octagon to life!”

– Bruce Buffer, official octagon announcer for UFC